Senior Marketing Manager
Andrew Hartman
Brand Strategy, Revenue Growth, Demand Generation, and Customer Engagement
Strategic marketing leader with a track record of building demand engines, improving conversion, and turning multi-channel programs into measurable pipeline and revenue growth.
About
A marketer built for growth, clarity, and execution
Andrew brings deep experience across demand generation, revenue marketing, digital media, lifecycle strategy, and performance optimization. He is known for translating strategy into practical, measurable programs that improve marketing efficiency and strengthen alignment with sales, product, finance, and analytics teams.
His background spans B2B marketing, subscription growth, audience engagement, enterprise programs, and go-to-market leadership. He has led remote teams, improved operational rigor, and built campaigns that connect brand visibility with real pipeline impact.
Experience
Selected roles and impact
Senior Marketing Manager, Demand Generation & Revenue Marketing
BSI Group America Inc.
2022–2025
Led North American demand, brand, and revenue strategies across full-funnel programs in cybersecurity, AI, and healthcare markets.
- Elevated marketing ROI to 12:1 through budget reallocation, testing, and channel optimization.
- Improved win rates and deal progression through tiered ABM programs across 1:1, 1:few, and 1:many motions.
- Strengthened MQL-to-SQL conversion by refining lead scoring and nurture journeys around ICP fit and attribution.
- Mentored a team of eight while improving collaboration with product, finance, and analytics.
Digital Media Director
ETF Flows
2021–2022
Directed digital go-to-market and performance marketing programs for ETF-focused data and research products.
- Boosted lead-to-trial conversion by 10% through landing page and messaging tests.
- Lowered CAC by shifting investment toward higher-performing channels and programs.
- Improved campaign launch efficiency by 16% through workflow redesign and faster approvals.
Digital Engagement Director
Financial Advisor Magazine
2018–2021
Led demand generation and brand strategy for B2B media and subscription portfolios serving financial advisor and private wealth audiences.
- Generated over $5M in annual subscription revenue through acquisition and lifecycle marketing programs.
- Reduced cost-per-lead by 22% with segmentation, targeting, and creative optimization.
- Increased pipeline velocity by 10% with stage-based lifecycle engagement and sales enablement content.
Integrated Program Manager
Slashdot Media
2015–2018
Managed enterprise-scale marketing and integrated go-to-market programs for global technology clients across North America, EMEA, and APAC.
- Delivered 20% year-over-year revenue growth through integrated GTM and sponsorship programs.
- Supported an audience footprint of 35M+ monthly visitors across high-engagement platforms.
- Influenced $10M in recurring revenue by connecting campaign activity to pipeline and renewal goals.
Capabilities
What Andrew brings to the table
Core strengths
Demand Generation
Revenue Marketing
ABM
Go-to-Market Strategy
Lifecycle Marketing
Brand Development
Marketing Analytics
Budget Management
Cross-Functional Leadership
Content Strategy
Tools & platforms
Salesforce
Marketo
Pardot
HubSpot
6sense
Google Ads
LinkedIn Campaign Manager
Meta Ads Manager
GA4
Power BI
Tableau
Looker
Apollo
ZoomInfo
Education
Academic background
University of Massachusetts
Bachelor of Science in Computer Graphics and Computer Systems Engineering
Certifications
Recent credentials
Google AI Agents Intensive Course
Northwestern University AI-Driven Marketing Certificate
Google Tag Manager Fundamentals Certificate
Cornell Johnson Digital Marketing Certificate
Eckerd College Leadership Development Program
Contact
Open to conversations about growth, brand, and revenue marketing leadership
For opportunities, consulting conversations, or professional introductions, reach out by email or connect on LinkedIn.